Posts tagged as:

open invitation

Crowdsourcing: Designed For a Specific Task

by Ben Taylor on August 2, 2009 · Comments in Crowdsourcing Tagged as: • • • • • • • • • • • •

A recent article published in the New York Times: The Crowd Is Wise (When It’s Focused) suggests, open-innovation models succeed only when carefully designed for a particular task. As a follow up to last week’s article Crowdsourcing: Investigative, Business, and Government, I have added seven more examples of crowdsourcing. Let me know your thoughts on [...]

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Crowdsourcing: The Business of Mass Collaboration

by Ben Taylor on July 21, 2009 · Comments in Crowdsourcing Tagged as: • • • •

The emergence of collaborative production “crowdsourcing” or “open invitation” covers a wide range of practices that businesses are now using to create new innovative pathways to market.
Recently, Mountain Dew launched a new contest, a crowdsourcing and marketing campaign called Dew Labs Challenge. After uploading or emailing a short video about why you deserve one of [...]

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