From the category archives:

Marketing and Advertising

Brian Solis: On PR, Social Media, and the Evolution of the Web

by Ben Taylor on December 1, 2009 · Comments in Interviews, Marketing and Advertising, Videos Tagged as: • • •

Having just read Putting the Public Back in Public Relations by PR guru and author Brian Solis,  I was thrilled when I found a great series of videos from a recent interview Brian gave with Robert Scoble about his thoughts on the evolution and future of PR, social media, technology, and the social economy. I’ve included [...]

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Rory Sutherland: Life Lessons From An Ad Man

by Ben Taylor on October 15, 2009 · Comments in Marketing and Advertising, Presentations, Videos Tagged as: • •

About this TED Talk: Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider “real” value — and his conclusion has interesting consequences for how we look at life.

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David Spark: Build Your Industry Voice With Social Media

by Ben Taylor on August 6, 2009 · Comments in Marketing and Advertising Tagged as: • • • •

A great presentation from David Spark (@dspark) at Spark Media Solutions on business, relationships, marketing, public relations, measurable ROI, social media and more. This Slidecast Audio is an edited version of David Spark’s presentation in Toronto as part of a social media road show sponsored by Intertainment Media.

David Spark helps businesses grow by developing [...]

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Malcolm Gladwell: What We Can Learn From Spaghetti Sauce

by Ben Taylor on July 14, 2009 · Comments in Marketing and Advertising Tagged as: • • • •

Malcolm Gladwell is writer for The New Yorker magazine, and the author of two books, The Tipping Point: How Little Things Make a Big Difference, and Blink: The Power of Thinking Without Thinking.
In this timeless TED Talks, Gladwell gets inside the food industry’s pursuit of the perfect spaghetti sauce and tells the story about fanatical [...]

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The FREE Debate

by Ben Taylor on July 3, 2009 · Comments in Marketing and Advertising Tagged as: • • •

There’s a fantastic discussion, and debate between a number of respected authors (Chris Anderson, Malcolm Gladwell, and Seth Godin) happening right now about Chris Anderson’s upcoming book release Free: The Future of a Radical Price.
In Free, Chris Anderson explores this radical idea for the new global economy and demonstrates how this revolutionary price can be [...]

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Chris Brogan and Julien Smith speak at BEA on what it means to be a Trust Agent

by Ben Taylor on June 19, 2009 · Comments in Marketing and Advertising Tagged as: • • • •

If you follow social media and online marketing you’re no stranger to Chris Brogan. He is President of New Marketing Labs, a new media marketing agency that advises businesses on the use of social media tools for online marketing, brand development, internal collaboration, and community building. He is a writer and blogger, active in the [...]

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