Arnon Mishkin, partner with the Mitchell Madison Group, a consultancy specializing in earnings improvement primarily through cost reduction and operational re-design, recently published an article, “The Fallacy Of The Link Economy” in which he discussed the changing nature of reporting and the level of value captured by links from aggregators back to producers of original online content.
Based on a study (details about the study omitted from the Paid Content article) Mishkin raises the assertion that aggregators deliver the value rather than the content creators stating “In all cases, there was at least twice as much traffic on the (aggregators) home page as there were clicks going to the stories that were on it.” In closing Mishkin provides an anecdotal list of suggestions to publishers to mitigate the impact that aggregators have on the business of online publishing.
It’s an interesting opinion article by Mishkin, one which continues the discussion and debate about aggregators, content distribution, and the link economy.
- The Fallacy Of The Link Economy [Arnon Mishkin, Paid Content]
- The Fallacies of Arnon Mishkin. [Ken Ellis]
- On the link Economy [Buzzmachine, Jeff Jarvis]
