There’s a fantastic discussion, and debate between a number of respected authors (Chris Anderson, Malcolm Gladwell, and Seth Godin) happening right now about Chris Anderson’s upcoming book release Free: The Future of a Radical Price.
In Free, Chris Anderson explores this radical idea for the new global economy and demonstrates how this revolutionary price can be harnessed for the benefit of consumers and businesses alike – Amazon.
I haven’t read the book, available for pre-order on Amazon, but what I find most fascinating is the the public discourse on this topic, and the on-going challenge companies face when their competitors are giving away what they’re trying to sell.
