Financial Times editor Lionel Barber predicts that most news websites will charge within a year. During a Media Standards Trust event at the British Academy last night Barber stated:
“But I confidently predict that within the next 12 months, almost all news organizations will be charging for content.”
Faced with growing financial challenges most if not all news organizations are in the process of constructing payment platforms; charging article-by-article or by subscription basis. Building a successful model of monetizing the news is one of the key challenges facing news organizations today.
In this podcast Lionel Barber tells Matt Wells why newspapers’ online business models need to change.
Article Source: guardian.co.uk
Author: John Plunkett
Date Posted: Friday July 17, 2009
